As a Premium user you get access to the detailed source references and background information about this statistic. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. i can't read korean As a Premium user you get access to background information and details about the release of this statistic. Original question: "How popular is K-pop in your country at the moment? 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. February 25, 2020. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. There are 240 respondents in this survey with 140 of them come from the US. There are of course male fans, but male fans virtually avoid male idol groups. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. 1. K-pop fan activism within the BLM movement emerges from this broader history. "How popular is K-pop in your country at the moment? Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Finally, heres come the end of this writing. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Following them, there are 35% of the respondents believe K-pop is time-consuming. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Top North and South American Cities for K-Pop. K-Pop itself has been crafted with the goal of accessibility in mind. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. ?Click to watch my newest video!https://www.youtube.com/. 19, 2017, in Los Angeles. Because most of kpop fans are tweens and teens. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. FYI, this is . Considering the fact that young women make up a significant demographic in K-pop . In the K-Pop industry, merch is as important as the music itself. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Your home for data science. Youve successfully signed in. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. You may opt-out by. However, Africa is completely ignored in the discussion. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. The K-Pop wave has been well documented in the United States. Yet K-Pop has made great strides in bridging the cultural divide. 1. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Then you can access your favorite statistics via the star in the header. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Japan, the second largest music market after the United States, has a massive K-Pop following. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. In Korea, Kpop (both male and female groups) are largely made up of female fans. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Success! Culture Queen. Korean Foundation for International Cultural Exchange. Througha proactive, data-driven approach to growing their audience. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. There's an entire Twitter account -- BTS on Billboard! This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Welcome back! Over the past two months, Swift averaged around 91,000 Twitter mentions per week. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Love that more females are listening to female groups. Show publisher information Please create an employee account to be able to mark statistics as favorites. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: just 24% belonged to that demographic when tickets to the Map of . Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. K-Pop itself has been crafted with the goal of accessibility in mind. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. However, the popularity of the kpop genre is that as been spreading across the nation. Korean Foundation for International Cultural Exchange. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. 7) when looking at Instagram Followers. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. 4. aespa K-pop has always been associated with complex videos and memorable visuals. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. Statista. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Then you can access your favorite statistics via the star in the header. Korean Foundation for International Cultural Exchange. That is about 15,000 more than expected for an artist with her 85 million followers. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Profit from the additional features of your individual account. to incorporate the statistic into your presentation at any time. It's easy! The money is mostly obtained from parents or working part-time jobs. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . . Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. The K-Pop wave has been well documented in the United States. As a Premium user you get access to background information and details about the release of this statistic. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. 10.14.20. This is consistent across both Instagram Followers and YouTube Views. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. As a Premium user you get access to the detailed source references and background information about this statistic. Happy reading! Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Opinions expressed by Forbes Contributors are their own. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Various kinds of merch can be found in the form of light sticks to an album. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. You'll see that there is a near-linear relationship between followers and mentions. First was the young, diverse, and digitally native Generation Z coming of age. "Popularity of South Korean pop music (K-pop) in the United States in 2019." 2007 - 2023 6Theory Media, LLC. Register in seconds and access exclusive features. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Below are the age demographics fan report for third generation K-Pop idol girl groups. There was some surprises like Loona's female count being so high, 70% is really high for girl group. All Rights Reserved. There are also historical and economic ties with the region. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. One of the administrators behindthe BTS on Billboard! In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. JavaScript is disabled. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Statista. Profit from the additional features of your individual account. However, K-Pop history has seen some exceptions, for example, TWICE. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Top Asian Cities for K-Pop Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Korean Foundation for International Cultural Exchange. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. (February 14, 2022). This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Visuals Visuals Visuals. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Finally, audiences who are 55 years old and above make up 2% of site traffic. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Interestingly, are .. Business opportunities soon followed. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. In, Korean Foundation for International Cultural Exchange. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. As for students, it is dominated by age ranging from 15 to 20 years old. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Figure 7: How long have you been a K-pop fan? As soon as this statistic is updated, you will immediately be notified via e-mail. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Here for the Music. (Photo by Jordan Strauss/Invision/AP). You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! . Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. What do you want to do? Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Spanish tracks and collaborated with local artists. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Please do not hesitate to contact me. Other East Asian countries have a somewhat misleading representation within this data. [Online]. K-Pop's wide appeal across Asia is due to several factors. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Create an account on our community. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Like to Laugh. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} It isn't just BTS fans who are this passionate. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Male idol groups are usually like 95%+ women. Of course, there were a. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Get full access to all features within our Business Solutions. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. In the past week, they sawover 24million, more than 14,000 times what's expected. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages.
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